Lamkin Grips
Lamkin Grips introduced its innovative Calibrate product line but faced challenges with low retailer interest and limited golfer awareness. As the senior producer at Buffalo Agency, I collaborated with a talented team to launch this product with a campaign that resonated with both retailers and golfers. We crafted #FeelAllTheFeels, focusing on the emotional impact of grips and Calibrate's potential to enhance a golfer's experience.
Teaming up with AlterEgo, we filmed at Albany’s championship course in the Bahamas with Olympic gold medalist Justin Rose and World Long Drive champion Troy Mullins. The campaign featured a sizzle reel for sales and commercials for the Golf Channel during the 2020 PGA Tour.
